The platform is openly competing with YouTube, dangling mid-roll ad placements and long-form monetization incentives to keep top creators from migrating. Creators are being actively rewarded by the algorithm for content in the 60-to-180-second range, rather than the original 60-second cap that once defined the platform’s identity. This slightly longer-form content gives them space to “explain one idea well” and “add a quick example,” according to industry guides for 2026. The economics, in other words, are pulling TikTok toward the exact model it was supposed to destroy.
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